STEVE RING CPM, RPA, LEED-AP
CalBRE License #00842601
Office: +1 415 489-9301 ext 102
Direct: +1 415 985 8606
Steve’s personal story and motivation to enter the senior housing industry began in 2014 when his father passed away. At 79, Steve’s father was at the point that he needed to enter an assisted living facility. The options were very limited and, frankly, a depressing place for an active senior to go. Steve’s father passed away two weeks before entering a community. Realizing the vast numbers of seniors that will soon be in this situation, Steve is motivated to bring a better standard and product that respects the dignity seniors deserve and provide an active culture for them to thrive. Bringing his knowledge of complex technologies, sustainable practices and commercial building standards, Steve is motivated to help our aging population live their final years as they deserve. Based on the principals of hospitality and customer service, Steve is convinced that the industry can further grow in a positive direction.
Prior to co-founding Fulcrum, Steve was a Managing Director for Cushman & Wakefield, the world’s largest privately held commercial real estate firm. Responsible for the Northern California portfolio, Steve oversaw over $15B in real estate assets. Representing the highest class buildings in San Francisco, Steve had to deliver the best product, customer service and quality to the marketplace.
Steve has a unique background of over 30 years that is representative of all cycles of the real estate asset, from pre-development to disposition. Representing institutional to high wealth individuals, a sample of his background includes high profile assets like Saleforce’s 50 Fremont, 345 California, Jack London Square, Pacific Shores, and the world famous Transamerica Pyramid. A sampling of clients include MetLife, J.P. Morgan, Prudential, UBS, AEGON, Starwood, Salesforce.com, TIAA-CREF and Credit Suisse. Steve was responsible for delivery of all services to execute the strategic asset plans for nearly 27M sf of product. Working with the clients, Steve would coordinate all efforts including, leasing, management, construction and brokerage. With this background, Steve truly understands the “cradle to grave” and life cycle of real estate.
While at C&W, Steve personally developed sustainability practices that are utilized internationally. As an early adopter in 2007, Steve had directed LEED certification programs for nearly 30% of all private commercial buildings in San Francisco including four LEED Platinum certifications. Steve had the largest portfolio of LEED buildings in C&W and the Bay Area and as a result, Steve was asked to help chair Mayor Gavin Newsom’s Task Force on Commercial Building Efficiencies, the catalyst of policies and laws within San Francisco and a template for many municipalities worldwide. Steve actively participates in a legislative capacity and has asked to contribute his knowledge with legislators, the California Energy Commission, and other similar entities and Boards.
Steve’s prior experience includes brokerage, leasing, management and development of commercial and multi-family real estate in Southern California with firms such as Charles Dunn Real Estate Services and Prudential Investments. Development projects ranged from ground-up multi-family sites throughout Riverside county to urban re-positioning of sites in Los Angeles and Brownfield clean up.
In addition to this experience, Steve has served as a former chapter President for the Building Owner and Manager association as well as the Institute of Real Estate Management and has sat on their National Executive Council. Steve is active with the California Business Property Association in Sacramento and has served on the advisory board. Steve is a contributing author, national speaker and has been featured on nationally syndicated real estate radio shows.
As a father of two children, Steve and his wife, Nina, dedicate their limited spare time to the Boy Scouts of America, Ross Valley Baseball, fly-fishing, mountain biking, swimming, boating and church. He is also a member of the Olympic Club.